
Industrial Design:
EDGE’s genesis was design. Our process for innovation and developing compelling products starts with a Definition Phase to help us understand the market need and driving forces. We work with internal, trained and experienced industrial designers and tap expert consultants such as FORGE Worldwide and Montgomery/Pfeifer for strategic branding, trend and ethnographic analysis, and other research techniques.
Our Discovery Phase takes our definition findings and moves us through product concepts to visualize form, product architecture, mechanics and packaging. Our Development Phase details the product functionality and evaluates the user experience.